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苹果的广告语为啥是 Think Different 而不是 Think Differently

事实上。有一句类似的话在英美人口中比think different 更常见，那就是 think positive。当然独立宣言说All men are created equal也是这个语法。所以这个语法结构用在苹果的广告词中其实没什么特别的，它和其他广告词一样都符合语法规范。无论是think different还是think positive都省略了主语（比如they或者we），different和positive在此是个主语补足语（subjective complement）。
■网友
因为think后面跟副词differently，就是常规用语习惯了。乔布斯为了让该广告不同，所以特别用了thinkdifferently，这样才显得不同。乔布斯自传中就是这么写的。
■网友
Jobs insisted that he wanted "different" to be used as a noun, as in "think victory" or "think beauty." Also, it echoed colloquial use, as in "think big." Jobs later explained, "We discussed whether it was correct before we ran it. It\u0026#39;s grammatical, if you think about what we\u0026#39;re trying to say. It\u0026#39;s not think the same, it\u0026#39;s think different. Think a little different. Think a lot different, think different. \u0026#39;Think differently\u0026#39; wouldn\u0026#39;t hit the same meaning for me." Extcerpt from Steve Jobs by Walter Isaacson, chapter 25, Think Different: Jobs as iCEO, p. 330
■网友
According to Jobs\u0026#39;s official biography, "Jobs insisted that he wanted \u0026#39;different\u0026#39; to be used as a noun, as in \u0026#39;think victory\u0026#39; or \u0026#39;think beauty.\u0026#39;" Jobs also specifically said that "think differently" wouldn\u0026#39;t have the same meaning to him. Also, Jobs wanted to make it sound colloquial, like the phrase "think big." 【苹果的广告语为啥是 Think Different 而不是 Think Differently】 根据乔布斯的官方传记，“乔布斯坚持要把‘different（不同的）’作为一个名词，如‘think victory（渴望胜利）’或‘think beauty（向往美丽）’。另外，乔布斯想让它听起来像是口语化，就像‘Think Big（雄心勃勃）’这个短语。

■网友
参见 http://baike.baidu.com/view/108237.htm
■网友
看似简单，这句话其实很有味道。think different. who think different? 当然是the Apple.这句话可以理解为 We think, but we are different.这并不违背语法。英语中类似用法很多。The kid run away naked.小孩光着屁股跑了。naked主要用来形容kid的状态，与跑关系不大。
■网友
难道different不是substantive么
■网友
所以他是乔布斯，而你不是。既然都Think Different了，还管什么语法！墨守成规的人怎么可能改变世界！理由就一个：这样更好听，更好看，更过瘾！


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