Ethnographic interview与User interview的区别是啥
Hi~以下内容是我的理解：先列大纲：第一：区别第二：区别对结果的影响刚百度了一下Ethnographic，ethnography被翻译成人种志。它强调的是人种。人种跟用户相比，前者的范围比较泛，后者可能指某一个特定的群体，这两者的关系就好比：互联网用户行为分析跟支付宝用户行为分析。所以前者对目标群体有一个更加全面的认识，而后者更侧重于在某个节点上去了解用户。前者除了更加详细了解目标群体，具体的应用/价值是什么，这个不懂。后者比较明确：找出解决方法。带着问题我google了一下：在搜索时我没有发现ethnographic interview跟user interview的区别这样的问题，但是发现了：ethnographic and design ethnographic(其实还包括了contextual inquiry，但是我把它忽略掉了，我把它并入design ethnography )，我把contextual inquiry和design ethnography合并理解为问题中所提到的user interview，不知道是否合适，下面的答案也是基于这点来开展的，如果我错了，下文就不必看了，麻烦帮我指正。下面是搜索到的相关答案：相关答案1：“ethnography’s goals are more open ended, seeking to generate interpretations and modify existing understandings. Contextual inquiryand design ethnographyon the other hand have the specific goal of providing information that can be more directly used in the design process. ”大概意思：Ethnography的目标更广泛，旨在阐述/说明和修正现有的认知，而Contextual inquiry和Design ethnography有着明确的目标，借此获取可以直接应用到设计中的相关信息。相关答案2：Ethnography is master set of subsets namely contextual inquiry and design ethnography; 大概意思：Ethnography is总体，其他两个是分支；Design ethnography is in a way application of ethnomethodology in real world design problem. Ethnography has a broader range of research than contextual inquiry；大概意思：Design ethnography某种程度上是Ethnography在设计中的应用，ethnography有着更加广泛的研究范围；意思：Ethnography更加广泛，其他两个是更加明确具体的应用。相关答案3：Ethnography gives a holistic view of the target group affected by the social, cultural and environmental factors thus focus is not on designing a particular product, which is the case in design ethnography and contextual inquiry. Design ethnographers have objectives that are much clearer and well-defined, rather more design-oriented.大概意思：通过Ethnography能够对目标群体在受到社会，文化以及周围环境的影响之下，得出一个更加全面的认知，而其他两种方法则目标更加清晰明确，侧重以设计为导向。相关答案4，总结：Contextual inquiry offers practical investigations to researchers. Besides, researchers can gather effective data by participating into users’ context. Hopefully, researchers may also discover potential problems based on their professional background; since researchers can investigate first-hand data, they. On the other hand, by using ethnography research approaches, designers could figure out new opportunities and observe new insights which contextual inquiry can’t offer.我想这里给出了答案：Ethnography能够发现新的问题，提供新的见解；综上所述：Ethnographic interview能够对目标群体梳理出一个更加全面的认识，从而发现更多的问题和见解(未知的)，研究人员可以得出应用范围更广的认知；而user research更多的是带着明确的目标去做调研，尝试为现有的问题找出解决方法。学术性的东西不敢翻译得太详细，怕出错。下面是详细的链接：R3: Ethnography and Contextual Inquiry您看看。错别字请忽略。:)
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