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非洲等不发达国家电子商务水平啥样能否复制一个淘宝过去是否是个机会( 四 )


3.工作细致，具备良好的文档书写能力，分析问题逻辑条理清晰
4.工作积极主动、高效敬业，有良好的沟通能力和需求分析能力
5.强烈的进取心和责任心
MarketingDirector
Location: Kenya, Nigeria
KeyResponsibilities:
- Responsible for comprehensive buyermarketing functions including offsite traffic generation, onsite merchandising,targeted marketing and PR with targeted acquisition volume and cost.
- Develop buyer acquisition and trafficgeneration strategies; design and launch innovative buyer acquisition programswith existing and new channel partners.
- Optimize onsite resources and maximizemerchandising opportunities \u0026amp; results across categories.
- Analyze buyer activities and build uptargeted buyer marketing mechanism to activate and retain buyers and increasebuyer activity.
- Leverage PR channels for company andconsumer PR to build our brand awareness.
- Study on customer behaviors, barriers andrequests by qualitative and quantitative surveys; good monitoring ofcompetitive industry environment to ensure leadership in value and selection
- Work with seller management and categorymanagement teams for supply support and work with Product \u0026amp; Tech teams todevelop platform for better buying experience
- Coach and develop a strong performancemarketing team with ownership in diverse disciplines
Requirements:
- 10+years of career achievement in marketing or business development (demonstratedfinancial results and impact)
- 5+years of experience in digital marketing, online advertising or merchandisingbusiness, preferably in performance-driven marketing discipline.
- Entrepreneurship, able to articulate new ideas and influence others togain support.
- Strong learning agility, comfortable dealing with fast pacedenvironments.
- Self-motivated, data driven, problem-solver with attention to details.
- Good written \u0026amp; spoken English.
【非洲等不发达国家电子商务水平啥样能否复制一个淘宝过去是否是个机会】 - LoveAfrica.

■网友
既然说「不发达」，那么基础设施应该不会很好。比如淘宝你能江浙沪包邮，亚马逊美国也能Prime会员2天送达——前提物流及其配套要跟上。除非你敢自建物流，但是没有公路怎么办……网站不难开 东西不难找。那么你的目标人群呢。非洲比较发达有钱的排除了 那些穷国消费能力有限。好听点呢就是潜力巨大 在穷也不能穷xx 看你敢不敢扔钱咯。当然
■网友
Kilimall员工。相信你可以通过很多文章看到非洲电商有很大的空间：人口红利、互联网覆盖率、消费水平……但我想说的是，这些都不足以说明非洲电商的空间很大，看一块市场空间大不大，主要看这个市场环境的协同程度如何，协同程度高的地方，那些人口啊互联网覆盖啊等等才能释放势能，否则，那只是一块无法被撬动的市场。非洲大部分国家的市场势能其实都很乏力。例如尼日利亚的信任缺乏，导致线上支付无法参与整个电商链条的协同；部分国家物流水平不成熟，物流体系也无法深度参与协同……协同的程度低导致势能无法最大释放，说白了，这块市场想挣钱，目前较难。在非洲电商市场，你可以完全对标国内的电商平台（甚至是模式），完完全全复制过去，但无法复制一个类似国内这样的协同环境，这意味着，你要介入电商链条的方方面面：支付、仓储、物流（国内这些方面非常成熟）……这里面每一个环节，需要的都是资本和时间的沉淀，这不是一家企业能搞定的。至于这个创业机会呢，是有的，如果你不是一个人的话。


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