Xinhua|China's catering industry to achieve restorative growth( 二 )
Wenhoyo Superb has set up booths for other popular local food and beverage brands. While energizing other brands, the move helps attract more consumers and enrich the dining experience, said Li.
Meituan Dianping, a major e-commerce platform for services, launched a program in September to facilitate the digital transformation of the catering industry after the epidemic, which is expected to benefit about 1 million merchants within one year.
"Online catering platforms will help consumers make inquiries and reservations, and more accurately match supply and demand between consumers and catering enterprises," said Jiao Weiming, director of Meituan's consumption promotion center.
New trend
As the nationwide "Clear your plate" campaign is gaining steam in China, many restaurants on Meituan have joined the movement and introduced "small-plate meals" to reduce food waste and lower prices.
Four associations in related sectors, including the China Cuisine Association, have recently issued a joint proposal with Meituan, calling on catering firms to promote thrift and combat food waste throughout the catering sector.
At the same time, a Meituan system is helping restaurants forecast their daily turnover, monitor their inventory in real time, and estimate their purchase quantity, all in a bid to reduce food waste.
【Xinhua|China's catering industry to achieve restorative growth】Meituan will provide more guidance for restaurant owners so that they can continue to share the dividends brought by the digital process and be properly equipped to face the challenges of online operations, said Wang Xing, CEO of Meituan.
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