诺基亚为啥会被淘汰( 二 )
In a world dominated by digital transformation, leaders should understand that operating with the old mindset will not help their companies face customer behaviour changes or new types of competition — more aggressive and more diverse.
不注重软件开发，一位在硬件寻求突破的也死了
In the end, the company profoundly underestimated the importance of software, including the apps that run on smartphones, to the experience of using a phone. Nokia’s development process was long dominated by hardware engineers; software experts were marginalized. (Executives at Apple, in stark contrast, saw hardware and software as equally important parts of a whole; they encouraged employees to work in multidisciplinary teams to design products.)
微软接盘诺基亚最大的改动就是企业文化上的改动，企业应该专注于聆听，学习，丰收 每个员工的才能和天赋。而企业文化是一个很重要的原因来推动真个公司的发展并实现公司的成功。企业的文化从高山起，从平谷发展。无论是，目标，价值，工作环境，道德，期望。一个公司的领导必须和公司的价值融为一体，并且让每个员工实现个人价值。
Microsoft learned from Nokia’s mistakes and changed its culture.In 2014, Satya Nadella became the current CEO of Microsoft, following Bill Gates and Steve Ballmer.
The most important change that Satya brought to Microsoft was shifting the company’s culture. He says that his job as CEO is to create a culture that focuses on listening, learning, and harnessing individual passions and talents. Satya also placed employer empowerment at the core of Microsoft’s culture.
Company culture is not to be taken lightly. In fact company culture is a major factor that contributes to the company’s development and ability to compete and be successful.
Company culture starts at the top and grows at the bottom. It includes mission, values, environment, ethics, expectations, overall mood, goals etc. But unless the company’s leadership fully embraces them, they are just beautiful but empty words. Leaders must embody the company’s values and be role models for their employees.
参考文献
https://medium.com/multiplier-magazine/why-did-nokia-fail-81110d981787https://www.newyorker.com/business/currency/where-nokia-went-wrongGlobal smartphone market share 2019 | Statista
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